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Harley-Davidson Campaign
Client: Harley Davidson | 2025 | Jingle, Radio Ad, Social Media, Print
Project objective: Create marketing materials for millennial biker women
Co-created with: Duffy Gallagher
Intended audience:
The intended audience is millenial women.
Key insights:
Women are the fastest-growing force in motorcycling, seeking gear that empowers them rather than sexualizes them.
Big idea:
Harley-Davidson celebrates women riders by redefining biker culture through confidence, authenticity, and gear built for women, by women.
Creative approach:
Use bold Harley iconography with modern, witty, stereotype-breaking messaging that positions women not as accessories to the ride, but as the ones leading it.
The process
old ad analyzed
modern ad analyzed
perceptual map
Final deliverables!
Jingle
Radio AD
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