Aquaphor Campaign
Client: Aquaphor | 2026 | Brand Campaign
Project objective:
Create a brand campaign for Aquaphor
Co-created with: Kaylee Brown, Jamie Clingenpeel, Audrey Goldman, Julia Kruger, and Frances Sanderson
Intended audience:
Men ages 24-30
Key insights:
In a study of 162 responses from one experiment and survey, we found that most men don’t use skincare (87%), men aged 24–30 are least likely to use the product (7%), and Aquaphor is most commonly associated with “clean,” showing low skincare engagement but strong brand perception.
Now that we've found a gap in the market, we know who we need to build our campaign for
Big idea:
Our big idea is to reposition Aquaphor as the solution to men’s dry skin with the tagline “Beat the Dry,” building a stronger, more action-driven identity that turns skincare into something confident, simple, and empowering.
Creative approach:
The tone of our campaign is exaggerated, almost satirical, while the aesthetic remains action-based and nature centered.
The process
